Cookie Policy for Basegrove

Last Updated: 01 Aug 2025
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1. Introduction

This Cookie Policy explains how Basegrove ("we," "us," "our") uses cookies and similar tracking technologies such as pixels and web beacons on our website and related Services. It describes what these technologies are, why we use them, and your rights to control our use of them.

This policy is designed to comply with applicable data protection and privacy laws, including the ePrivacy Directive and General Data Protection Regulation (GDPR) in the European Union and the United Kingdom, the California Consumer Privacy Act (CCPA/CPRA), Brazil's Lei Geral de Proteção de Dados (LGPD), and Japan's Act on the Protection of Personal Information (APPI).

2. What Are Cookies and Similar Technologies?

Cookies are small text files placed on your computer or mobile device when you visit a website. They are widely used to make websites work, or work more efficiently, as well as to provide reporting information.

  • First-party cookies are cookies set by the website owner (in this case, Basegrove).
  • Third-party cookies are cookies set by parties other than the website owner. These enable third-party features or functionality to be provided on or through the website (e.g., analytics, advertising, and interactive content).

Similar technologies include web beacons or pixels, which are tiny graphics files that contain a unique identifier, enabling us to recognize when someone has visited our website or opened an email that we have sent them.

3. How and Why We Use Cookies

We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our website and Services to operate, and we refer to these as "Strictly Necessary." Other cookies enable us to track and target the interests of our users to enhance the experience on our online properties, and these are referred to as "Performance and Analytics" or "Functional" cookies.

The specific types of cookies we use and the purposes they perform are described in the table below:

Cookie Category Cookie/Provider Purpose Type Duration
Strictly Necessary basegrove_webuuid This cookie is used only to recognize your browser in a general manner. It is important for security purposes and for tracking your cookie consent preferences. It does not identify you personally, meaning it does not collect information such as your name, email address, or any other private data. First-Party 7 Day
Strictly Necessary bgip This is our own cookie used to identify your general geographic location from your IP address. This is essential for security checks and to ensure we present our Services and legal notices (like cookie consent banners) correctly based on your jurisdiction. First-Party 1 Day
Strictly Necessary Cloudflare Turnstile
(cf_clearance, cfz_*, CF_VERIFIED_DEVICE_*)		 Used on our online forms to protect them from spam and abuse by distinguishing between human users and automated bots. This is essential for maintaining the security and integrity of our website. Third-Party Up to 6 months
Strictly Necessary Cloudflare Web Analytics
(No Cookies Set)		 Privacy-first analytics tool that provides essential website usage data without compromising visitor privacy. Third-Party NA
Performance & Analytics Google Analytics
(_ga, _gid)		 These cookies collect information that is used in an aggregated and anonymized form to help us understand how our website is being used, how effective our marketing campaigns are, or to help us customize our website for you. Third-Party Up to 2 years
Performance & Analytics Microsoft Clarity
(_clck, _clsk)		 These cookies allow us to better understand our users’ experience (e.g., how much time they spend on which pages, which links they choose to click) by creating heatmaps and recording user sessions. This helps us build and maintain our service with user feedback. Third-Party Up to 1 year

4. Your Choices and How to Manage Cookies

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences in the following ways:

A. Our Cookie Consent Banner

When you first visit our website from a jurisdiction that requires affirmative consent (such as the European Union, UK, California, Brazil, or Japan), you will be presented with a cookie consent banner. This banner allows you to:

  • Accept All: Consent to the placement of all cookies.
  • Reject All: Reject all non-essential cookies.
  • Customize Preferences: Choose which categories of non-essential cookies (e.g., Performance & Analytics) you wish to allow.

Strictly Necessary cookies cannot be disabled via our consent banner as they are essential to providing you with the requested services.

B. Browser Controls

You can set or amend your web browser controls to accept or refuse cookies. Most browsers provide help pages relating to cookie management:

Please note that if you choose to reject cookies, you may still use our website, though your access to some functionality and areas may be restricted.

C. Third-Party Opt-Out Tools

To opt-out of being tracked by Google Analytics across all websites, you can download and install the Google Analytics Opt-out Browser Add-on.

For more information on the privacy practices of our third-party service providers, please consult their policies:

5. Changes to This Cookie Policy

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. We encourage you to periodically review this page for the latest information on our cookie practices. The "Last Updated" date at the top of this policy indicates the latest revision.

6. Contact Us

If you have any questions about this Cookie Policy or our use of cookies, please contact our privacy team by: